1. Who we are
Benchline, a sole proprietorship registered in Israel, operating trybenchline.com. We are the data controller for the information described here.
Benchline
Haandarta 1
Be'er Sheva, Israel
hello@trybenchline.com
2. The short version
We do two things with personal data. We send cold business email to people at companies we think need competitor research — and if you tell us to stop, we keep a record of your address forever so that we never contact you again. And we take orders: an email address, three competitor domains, and whatever your payment provider needs to bill you.
We do not sell data. We do not build profiles of individuals. The research we sell is about companies, from public sources.
3. If we emailed you first
You did not give us your address. We obtained it from a licensed B2B contact database — a commercial provider that compiles business contact details, chiefly from public professional profiles and company websites. The specific provider is available on request from hello@trybenchline.com.
We hold, for that purpose: your business email address, your name, your job title, and the company and company website you are associated with. Nothing about you personally, and nothing from your private life.
Legal basis: legitimate interest (GDPR Art. 6(1)(f)) — direct marketing of a business service to a business role, at a business address. We consider that interest balanced against your rights because the contact is work-related, low-volume, easy to stop, and stopped permanently on the first request.
You can object at any time and we will act on it immediately. Reply "unsubscribe", or use the one-click unsubscribe in any message, or write to hello@trybenchline.com. No reason required, and we will not ask for one.
Where our mail comes from
Cold email is sent from one of three domains, and any given conversation stays on one of them throughout: benchlineresearch.com, hellobenchline.com, teambenchline.com. They are all us. Replies to any of them reach us.
What happens when you opt out
Your address goes onto a suppression list, kept indefinitely, and is checked before every send. This is a deliberate exception to deleting your data: the only way to guarantee we never mail you again is to remember that we must not. The suppression record holds your email address and the date, and nothing else. It is never used to contact you, and asking us to erase it would remove the very thing that protects you — but you can ask, and we will explain the consequence before acting.
4. What we collect, and why
| Data | When | Why | Legal basis |
|---|---|---|---|
| Business email, name, job title, company | Cold outreach | To send a relevant business offer | Legitimate interest — §3 |
| Email delivery, open and reply events | Cold outreach | To stop mailing people who are not interested, and to protect our sending reputation | Legitimate interest |
| Email address, three competitor domains | Paid order | To produce and deliver the dossier you bought | Contract |
| Name, billing address, country, tax status | Checkout | Payment and tax compliance — collected and held by Paddle, not by us | Contract / legal obligation |
| Acceptance timestamp, terms version, IP address, browser user-agent | When you tick the box and press buy | Proof of what you agreed to and when, if a payment is ever disputed | Legitimate interest — dispute defence |
| Order records and invoices | Paid order | Accounting and tax | Legal obligation |
| Correspondence | Any time you write | Answering you, and resolving disputes | Legitimate interest |
| Suppression record | You opt out | Never contacting you again | Legal obligation / legitimate interest |
We never see your card details. Checkout is handled entirely by Paddle as our merchant of record — Paddle is the legal seller of the order, takes the payment, issues the invoice and remits the tax. What reaches us is the email address on the order and the domains you asked about.
5. The dossier is produced by an AI system
Dossiers are researched and written by an automated AI system. We do not run our own models: producing your dossier requires sending the competitor domains you named, and the public research gathered about them, to one or more third-party AI providers. No analyst reviews the dossier before it is sent.
We use commercial API tiers whose terms state that submitted content is not used to train the provider's models, and we contract with each provider as a data processor. We cannot offer you a stronger guarantee than the one our providers give us.
What we send them is the three domains you named and public information about those companies — not your customer list, not your financials, and nothing else about you. The intake is three domains precisely so that there is nothing else to send.
6. Processors we use
| Processor | Purpose | Location |
|---|---|---|
| Paddle | Merchant of record — checkout, payment, invoicing, sales tax | UK / US / EU |
| Licensed B2B contact database | Sourcing business contact details for outreach | US / EU |
| Cold email delivery platform | Sending outreach and honouring unsubscribes | US / EU |
| Third-party AI model providers | Researching and writing dossiers | US / EU |
| Google Workspace | Mailboxes and email delivery | US / EU |
| Cloudflare | Hosting, DNS and email routing | Global |
Each is bound by its own data processing terms. Paddle is the exception to the word "processor": as merchant of record they are the seller of your order and an independent controller of the payment data they collect, governed by Paddle's own privacy notice.
We name categories rather than individual vendors because the providers we use may change. You are entitled to know exactly who processes your data at any given moment — ask at hello@trybenchline.com and we will tell you, including which database your details came from.
7. International transfers
We operate from Israel, which the European Commission recognises as providing an adequate level of data protection. Transfers to US-based processors rely on Standard Contractual Clauses or an equivalent mechanism in each processor's terms.
8. How long we keep things
- Prospect details, never contacted or contacted with no reply — 12 months, then deleted
- Suppression records — indefinitely, and deliberately. See §3
- Correspondence — 24 months
- Delivered dossiers and the domains you named — 12 months after delivery, then deleted. Ask sooner and we will delete sooner, subject to the point below
- Order records and invoices — 7 years, as Israeli tax law requires
- Terms-acceptance records — 24 months from the acceptance, or 7 years where the order was paid and the record forms part of the invoice trail. An acceptance that never became a payment is deleted at 24 months, or sooner if you ask
Where a deletion request conflicts with a legal retention obligation, we delete what we can and retain only the minimum the law requires — typically the invoice, not the dossier.
9. Cookies and tracking
This website sets no cookies and runs no analytics, no advertising tags and no third-party scripts. There is nothing to consent to, which is why you were not asked.
Our email is a different matter: outreach messages carry standard delivery and open tracking, served from a subdomain of the sending domain. We use it to stop mailing people who are not reading, which is in your interest as much as ours. Blocking remote images in your mail client defeats it entirely and changes nothing else.
10. Your rights
Under the Israeli Privacy Protection Law and, where applicable, the GDPR and UK GDPR, you may:
- request a copy of the data we hold about you, and be told where we got it
- have inaccurate data corrected
- have your data deleted, subject to §8
- object to direct marketing — absolute, and acted on immediately
- object to other processing based on legitimate interest
- receive your data in a portable format
- complain to a supervisory authority — the Israeli Privacy Protection Authority, or your local authority in the EU/UK
Write to hello@trybenchline.com. We respond within 30 days, and to an unsubscribe immediately.
11. Security
Data is transmitted over TLS and held in access-controlled systems. Payment credentials never touch our infrastructure. We will notify affected people and the relevant authority of any breach that presents a risk to them, without undue delay.
We are a small operation, not a bank. We tell you what we actually do rather than claiming certifications we do not hold.
12. Children
This service is sold to businesses and is not directed at anyone under 18. We do not knowingly collect data from minors.
13. Changes
Material changes will be posted here with a new version number and effective date. The version in force when you purchased is the one that governs your order.
14. Contact
hello@trybenchline.com for anything on this page, including removal.